Long-tail Keywords are the livewire of digital marketing. Bloggers and digital marketers use keywords to increase their returns and make profits as well. A combination of effective keywords, good contents and digital marketing strategy promote bloggers and set them on the path to financial freedom. With keywords, the traffic to a blog can be hugely increased and subsequently raise the monetary value of the blog.
If you are yet to start a blog and need an ultimate guide, read this:
A keyword is a word or words that attract searches on search engines such as Google Search. It’s the combination of words that internet users will often enter into a search console to obtain specific information. According to moz.com,
“Keywords are ideas and topics that define what your content is about. In terms of SEO, they are the words and phrases that searchers enter into search engines, also called search queries”
You’re quite familiar with this term in respect to its use. When in need of information on any topic, you most commonly resort to a search engine like Google. On Google, you would enter a word or words (ideas) on the search bar and send the query, expecting Google to show results similar or related to your search query. These words are keywords, and they contribute greatly to the growth of your blog.
Every serious blogger understands the relevance of keywords, and as such, so much is invested in keyword research. It’s foolproof to ever put on the computer and begin to draft a post without targeting what people are looking. Such approach sucks as you will spend so much time in crafting your ideas only to discover that your post is irrelevant to internet users.
Understanding what people search for using search engines has become a must and an interesting aspect of blogging termed Search Engine Optimisation, SEO. The focus of SEO is to get your posts as high as possible on Search Engine Result Pages, SERPs. This is possible via keyword research.
Keyword research is the combination of approaches, methods and skills applied to find and utilise high-yielding or profitable keywords. It’s what bloggers do to find words or search phrases people enter on search engines to obtain information. It’s a broad topic and one that demands maximum attention. While amateur bloggers would spend time writing contents, professional bloggers concentrate most of their efforts on finding keywords that others use on search engines.
While most definition focuses mostly on finding keywords, keyword research goes beyond that. It equally covers the competitor analysis, search volumes, biding rates, among other variables. With keyword research, bloggers and digital marketers are able to attract the right audience to their products.
There are several ways to conduct keyword research, using both free and premium tools. All of the methods aim at yielding quality traffic to grow your blog. One task in keyword research after finding seed keywords is to find relevant long-tail keywords that will enrich your content and rank high on in SERPS.
Now, you need to understand what long-tail keywords are and their relevance in boosting the earnings of your blog.
What are Long-tail Keywords?
Long tail keywords are key phrases that are usually longer and more specific to the search needs of searchers. They are usually combinations of three to five words entered as search queries on search engines. Long tail keywords are usually used to target a specific audience rather than masses with key needs on relevance.
Though long tail keywords receive fewer search volumes compared to seed words and medium-tail keywords, they are often specific and less competitive. This has enormous benefits to your blog, both on the short-run and long-run. Many bloggers often go for long-tail keywords in developing contents on their blogs due to the benefits attached to using them. I will briefly highlight the benefits of using long-tail keywords in creating your contents.
#1 Long-tail keywords are less competitive
Unlike generic keywords often competed for by top brands and companies, long-tail keywords are less competed for. This is partly because they have a low search volume and as such are not targeted by these brands. This less competitiveness favours you in the development of your content and in achieving your SEO goals.
For instance, if you go for a keyword like Engagement ring, you will probably have to compete with top brands such as Amazon, eBay, Jumia, and many others. These brands pay a fortune on generic keywords like this to get highly ranked. Targeting such keyword with huge competition will definition hinder your SEO efforts as your posts will fail to beat the competition. Remember that the goal of SEO is to be highly ranked in order to attract quality organic traffic to your blog.
So, instead of outrightly going for highly competitive keywords, opt for long-tail keywords to reduce the rate of competition you will face in ranking high for specific keywords. In that case, you might decide to use long-tail keywords such as engagement rings under $50, Top engagement bronze rings, Cheap engagement rings in Nigeria, etc. The list can continue until you have a bucket full of different long-tail keywords.
When you target such keywords, you have a better chance of ranking high on SERPs provided you follow SEO tips and rules to the letter.
“Using long-tail keywords does not mean you will not apply seed words. Instead, they are a faster way to rank high while grooming your head or seed words for the same purpose as time goes on.”
#2 Long-tail Keywords are more specific
It’s easier and often to see searcher enter generic keywords as search queries. When searchers use generic keywords, they are basically looking for a wide range of information about those words. Sometimes the result might not be applicable to their search expectations because so many bloggers and companies appear to have targeted the same keyword for different purposes.
Now, should a searcher enter Top engagement gold rings under $50 as a search query, it gives the impression that the searcher is very specific on the type of information he or she needs. When you develop a post that targets a long-tail keyword of this type, you will definitely receive a specific searcher who will value your content, especially if you provided comprehensive information.
It pays to drive specific traffic to your blog rather than massive internet users. This is what I call quality traffic because your contents will be valued by such visitors. However, your posts must provide cutting-edge information on the long-tail keywords you use. This will improve customers’ or visitors’ loyalty to whatever services or content you provide.
#3 Long-tail Keywords deliver high ROI
I have earlier stated that long-tail keywords attract quality traffic to your blog. A searcher that visits your blog via the results of a long-tail keyword search has a higher intent of paying for a product or service than one that visits your blog via generic keyword. This is because of the specific nature of the search queries entered by searchers who intensive need information on products and services.
It has been discovered that landing pages with long-tail keywords have high conversion rates when compared to other types of keywords such as generic keywords and medium keywords. Whether you’re a blogger or digital marketer, the goal of doing keyword research is to attract quality traffic that will increase the Return On Investment, ROI.
Using long-tail keywords in your posts, landing pages, opt-in forms, and adverts increases the returns you make from your blogging efforts.
Why use Google Search to Find Long-tail keywords
Google search is not a tool for keyword research but can be used strategically to find several long-tail keywords of huge profits to your blog. For better keyword research tools, I recommend LongTail Pro, Moz Keyword Tool, KeywordTool and SemRush. These are paid alternatives for carrying out intensive keyword research.
One basic reason you had love to use Google Search for finding long-tail keywords is that it is free. The keyword research tools I listed previously cost a huge amount of money to access. To make things even difficult, you have to subscribe annually or months before using their top features. This implies that if you don’t have enough budget or just starting out, you might need an alternative.
Google Search provides that alternative, which you can combine with Google Keyword Planner to discover long-tail keywords to use in developing your blog posts.
Another major reason is that Google remains the most used Search engine by many making it a huge resource. This provides a rich database of long-tail queries entered by users over time that you can tap from in creating your contents, landing pages or ads.
Finally, Google provides an easy-to-use and faster way of accessing long-tail keywords by mere entering a generic key into the search field. Though this is a crude way of getting quality keywords, the goal here is to find long-tail or related keywords you can later streamline and analyse for further use in your blog.
At this point, I believe you’re becoming more inquisitive on how Google Search can help you find long-tail keywords. It’s not a new strategy. In fact, I have used and I’m still using this strategy to complement other keyword research methods on my blogs. So, let’s delve into two reliable ways to find these keywords using Google Search.
Find Long-tail Keywords with Google Suggest
The first call of action in finding these keywords with Google search is Google Suggest. Google suggest or autocomplete is a Google Search Engine’s strategy of providing users with suggestions on search queries while they are entering keywords in the search box. These suggestions are made by AJAX calls on Google Search Engine database where search queries have been recorded over time.
This function helps searchers to easily identify common searches related to theirs, and therefore complete the query by selecting one of the suggestions. By this, searchers will more likely obtain results that are relative and applicable to their searches. In addition, it makes the search process faster, though by a fraction of seconds. However, it enhances the overall way by which search queries are entered and results are obtained from the search engine.
To use this approach is quite simple. But you must first have obtained your seed words or a headword you intend to rank on. This will form the foundation for obtaining long-tail keywords that will be built around the headword, thus giving you large variations of keywords to use.
Having obtained your seed word, head on and launch a browser. Enter Google’s address on the address bar of the browser
This opens up Google’s Search Engine interface for you to enter your search queries. Let’s say your seed word is Engagement rings, enter this query into the search box. I advise that you use a PC to do this for convenience and better performance. While entering this query, take cognizance of the suggestions Google is presenting. You will find out that these suggestions are longer phrases compared to what you have entered into the search queries.
These suggestions do not just pop up for the sake of helping users complete their search queries. They are common searches that people have used to access information with the search engine. So, these suggestions are the gold you have been looking for. On entering this into the search box, I got the following suggestions:
Engagement rings rose gold
Engagement rings gold
Engagement rings for men
Engagement rings cheap
Engagement rings UK
Engagement rings princess cut
Engagement rings for women
Engagement rings in Nigeria
Engagement rings in Lagos
This is indeed a gold mine for you to use. You can take one of these suggestions and enter into the search box to obtain more suggestions. You can go on to enter as many as possible into the search box to keep on obtaining more suggestions. To refine these suggestions, use the Keyword Planner Tool or other keyword research tools to capture metrics that will help you fish out the appropriate ones to use.
Find Long-tail Keywords with Google Related Results
Next to Google Suggest is the Related Results. I sometimes call this part of Google Search a treasure pot because it displays very rich related queries for you to use. Google believes that these suggestions can help searches access other queries that meet theirs should the results not provide the needed information.
While this is aimed at providing extra search tips to internet users, it is a relatively useful resource for bloggers and digital marketers. It presents related long-tail keywords for rebranding your optimisation strategy, and write keyword-driven contents. You can often find this at the end of the result page shortly before the navigation links below.
To obtain related long-tail keywords, visit Google’s Search Engine website as usual and enter a search term into the search box. Click the search button and wait for the results to be displayed. Now, scroll down the page to where you have Searches related to “search term”.
The quoted search term is replaced by the search term you enter in the search box. Let’s use the previous search – Engagement rings. Enter this into the search box and search, as usual, ignoring the suggestions. Scroll down to where you have the related search terms, what do you see there? A “treasure pot” indeed.
Behold your long-tail keywords. Ok, let’s do more. Take out any of the related searches and enter into the search box. Scroll down again to this part of the page and see for yourself related searches. You can repeat this over and over again to find related long-tail keywords that will effectively enrich your content.
Google Search is not an explicit approach for finding long-tail keywords as there are a number of different ways and tools you can use to get them. But. It provides you with a cheaper option to unearth relevant keywords that will enhance your contents. You can go further to carry out other analyses and obtain metrics on these keywords.
Even if you use paid keyword research tools, using this approach first before employing these tools will make your research a bit easier and add more precision to the keywords you will target, eventually. As a recap, remember that the goal is to find relevant long-tail keywords that will attract quality traffic to your blog.