Whatever blogging goals you have established will (or should) depend on the vision you’ve set for your blog. Blogging can sometimes be difficult and at the same time rewarding.
However, to ensure success, you must start a blog rightly – establishing a foundation.
This foundation is borne out of your blogging Vision and built step-by-step by the blogging goals you set every now and then.
While you work towards your vision, getting started with the right foundation is very important.
The vast importance or benefits of blogging as supported by many bloggers can only be fully felt if things are righty carried out.
Just like every other life adventure, establishing a solid foundation informs performance, sustainability and success. Blogging is no exemption!
But without a clear vision, you’ll be misguided, same with those you hire for your blog.
It’s pivotal and extremely relevant to bear in mind the vision statement of your blog right from the beginning.
After this vision, comes the goals for your blog. Both tend to be mutually inclusive.
The goals of your blog are informed by the big picture – Vision – you have set. Understanding both the vision and mission enables you to systematically grow your blog.
As we all know, recording success requires precision, planning and positive implementation of plans. While the vision provides the destination, goals are like road signs guiding every bit of your journey.
In the next sections, you’ll understand what a vision is, how to set one for your blog, what to consider in setting goals for your blog and other relevant things.
Understanding the concept of Vision
Just like business enterprises, Non-governmental organisations and many others, bloggers must set the Vision statement for their blogs.
It’s like having a map of a destination bearing in mind the possible trends and changes that may occur. This map provides insights that prevent you from navigating off course.
However, the wrong map (Vision) can:
Just like many other bloggers, I started my blogging journey without a clear vision: though I had a vision. Recent understanding has helped me to repurpose my blogging vision and define the right goals.
Being able to set the goals depend on the clarity of the vision. First, you must understand what a vision is, then acquaint yourself with how to set one.
Then, use what you’ve understood to establish a realistic vision that stands the test of time and technological transition.
According to Magnus Simonarson, in Forbes:
Your Vision is essentially your dreams reduced to realistic and achievable aspirations.
Your aspirations will guide you and whatever techniques you intend to use in growing your blog.
For example, should you want to hire freelance writers, they will need to understand the vision of your blog. This will provide a healthy guide for them to curate contents that meet your goals.
Similarly, you had used this to develop a checklist for contents that reflect your core values or that of your blog.
So, sit down, breathe and relax. Then think of what your blog will be like in the next 10, 20 or 30 years. Delve into the world of imagination and futuristic view. See your blog with a telescopic view that plunges everything into the future.
What do you see or imagine?
That is exactly what should drive your blogging goals!
Establishing a blogging Vision
Now that you understand what a vision and its relevance are, let’s dive into how to come up with a vision.
There are several things you will have to consider before starting a vision. However, the core factors matter the most.
1. Dive into the Feature
In the last few statements of the previous section, I highlighted the need to look beyond today. Why you should look into the future and develop a navigational system.
One major reason why most persons failed to grow their businesses was their inability to see beyond today. A short-sighted vision will only return shortened results. On the long run, your blog will not be able to stand the test of time.
Therefore, carve, in your mind, a picture of where your blog will rank among other blogs. What would be achieved? How your blog will be recognised in the next couple of years.
This will help you to develop a statement that takes long term success into consideration.
2. Don’t go off course
You started a blog (or want to start a blog) because there are things you want to address. Maybe there is a problem or a concern that other blogs have not been able to address satisfactorily. Now, you think you can address such.
Then, that’s a pointer or a compass.
You have it already – a commodity or service you want to deliver to the masses that is unique and answers their questions.
Whilst having such a compass is vital, don’t be pushed into migrating to things that are not related to your values.
Let’s assume you started a blog with the goal of providing guidance about electrical installations, hold fast to that.
Why move into fashion on the same blog. It’s better you start a different blog than to mix things up.
Moreover, your vision must clearly state what the blog stands to deliver to them. Hence, consider directness and focus in stating the Vision of your blog.
3. Keep Values intact
Values reflect in the actions we take and relative importance of what we consider to be vital. They are pivotal to pinpointing the choices you make, and somewhat influence how you measure success.
According to MindTools:
Your values are the things that you believe are important in the way you live and work
Here, you have to direct, state and identify the values that relate to the nature of your blog. Ok, some people might consider things such as:
With such values, you’ll – at every point – audit your tone or content to reflect what you believe.
Keeping them in mind while creating a vision statement helps you to incorporate what will shape your blog for a very long time.
4. Inspiration is worth the shot, try it!
Yeah, your vision must be inspiring!
Do you want to enjoy working towards achieving your blogging goals, then let something inspire you?
And that begins with the vision of your blog.
Let it arouse the inner desire to research and present relevance to those who read your contents. Make it such that each time you state the vision, you get motivated to do more.
A vision that is not inspiring tends to discourage, weaken and shatter drive and commitment. Its staleness precedes it and does more harm than good.
Deliver a vision that is inspiring and motivating.
What is a Blogging Goal?
In simple terms, a blogging goal refers to specific levels of achievement you set for your blog. These levels of achievement help you measure progress and performance as against your vision.
The existence of SMART goals for your blog enables to reach desired outcomes within the given timeframe.
These goals provide the basis for determining the direction to which your blog is growing – positive or negative.
Moreover, carefully established goals ensure that you accelerate the growth of your blog within a short time. Most bloggers rely on goals to drive their blogs to where they are today.
Understand that a blogging goal is a task you want to accomplish in order to improve your blog and record excellent performance over time.
Importance of setting goals for your blog
Are there major benefits of setting goals for my blog? You might be asking the same question.
Does it make a difference if I don’t or if I do?
Well, most people began without goals and later aligned, a few others started with goals in their minds.
You’re quite lucky to be aware of this.
So, let me briefly tell you why you should set goals for your blog.
1. Goals give you a view of progress and performance
In business (inclusive of blogging), it’s imperative to measure performance and understand where you’re heading to. It’s worth the shot to be able to determine the number of milestones you have reached.
This does not only boost your desire to reach more, but it builds your confidence to succeed also. Goals allow you to speak objectively about the growth of your blog.
For example, you can state that this month you increased organic traffic by 200% and back that up. This is only possible if you set goals and measure performance to determine progress.
2. Enables you to decide on best strategies
The truth is when you set goals, you equally devise ways of meeting them. Sometimes, things go bad and you turn to a different strategy or restructure your goals completely.
Either way, you will get to learn new ways of doing things right.
On the long run, you will become acquainted with the most successful strategies applicable to each scenario using your case studies.
Gradually, you get to master what you do and find it easy to provide guides that work and guarantee success.
That can only be possible if you’ve experimented several approaches to achieving your goals.
So, goals help you to know the best approach to reaching milestones.
3. Enhances how you manage every bit of your blog
If you’re a beginner, you will agree that the whole thing about blogging is cumbersome and somewhat big for you to handle. You stumble on ultimate guides and lots of instruction and become stuck at the end.
You wonder where to really start from. Is it the traffic generation tip of blogger A, or the niche selection of blogger B?
Sometimes, the information you access tend to be for expert or intermediate bloggers, and you feel like jumping the cue to reach such heights.
In the end, you find yourself gathering the pieces of your blog shattered everywhere.
On the contrary, blogging goals enable you to manage your blogging journey from the very beginning, taking what is relevant and throwing away extravagancies.
You chart your course with ease and precision because you have a map of your destination.
4. Pathway for the flexible achievement of Vision
So, you have a view of where your blog will be in the next, let’s say, 10 years, and you’re thinking of how to get there within the available time.
First, it’s good that you have a view of where to get to, then you need to come up with ideas and approaches to make it happen.
But how do you go about that?
You definitely need something to help you climb the ladder step-by-step.
Blogging goals provide that flexible and navigational platform to attain your blogging goals. Irrespective of how big your dreams are, being able to set SMART goals, allows you to achieve them within the timeline.
Consider the goals as milestones that each time you complete takes you closer to a bigger result.
How to set Blogging Goals
The basic rule for setting any goal in life is to keep it SMART!
And that is not different from your blogging goals. You need to keep these goals SMART. So, in the next few sections, I’ll be talking about how to set SMART goals.
By SMART goals, I mean your goals are Specific, Measurable, Achievable, Relevant and Time-bound.
1. Make the goals specific
Most people get caught with this as they tend to choke things up. Without clear and specific goals, achieving them becomes quite difficult, if not impossible.
In stating goals for your blog, understand that your blog encompasses so many things – traffic generation, lead conversion, email marketing, acquiring links, among other things.
These parts that make up your blog, must be specifically highlighted.
The ideal thing is for you to consider each of the above as a separate entity, though part of the whole, so you will be able to focus on each of them.
Being able to focus on each of the entities that make up your blog gives room to state goals that are specific to them.
When the goals you set are specific to each of the entities of your blog, achieving them and measuring success becomes easy.
Therefore, avoid being too broad, instead, focus on each of the individual components that collectively represent your blog.
2. Ensure that they’re Measurable
How do you track performance or completion of goals? How do you measure success? What means will you use to ascertain the growth of your blog?
The above questions can only be answered if your blogging goals are measurable.
They should represent the indicators by which you measure the rate of achievement.
From acquiring more leads to increasing daily traffic, these goals should be quantifiable by whatever measure available.
For example, you can set the following goals:
These are just a few measurable goals you can set.
Because you measure them using the statistics you obtain from analytics.
For example, with Google Analytics, you can compare the organic traffic rate between two periods to know if there have been positive or significant changes.
Same with the CTR, conversion and other measurable goals.
So, before you start putting things together, think about the possibility of measuring the performance of your blog with the goals you set.
3. Can the goals be achieved?
Next, is the possibility! Can you achieve the goals within the given timeline? Are the goals even achievable?
First, you need to assess several factors such as resources, technicality and collaboration.
Then, ascertain the implementation approach.
Do you see the possibility of achieving these goals using the available resources and approach?
Won’t you abandon the goals along the line because of complexity, lack of time and bulkiness?
These and many other concerns should run through your mind when you step forward to set these goals. Goals are better left unset than to put them forward and fail to work towards achieving them.
This is because that sense of failure could impact your overall approach towards your blog.
Though there are great and inspiring stories of bloggers who found motivation after several failures. But, can I tell you also that several other bloggers buried their interest after meeting with failure.
Rather than let your goals let you down, apply creativity and foresight to turn your goals to motivational pillars for success.
Each time you achieve the goals you’ve set, you find joy and purpose in what you do.
The more of such success you record in your blogging career, the higher your interest and subsequent returns.
Overall, setting realistic goals, motivates you to work towards achieving them.
4. How applicable are the goals to your blog
So, you’ve got your goals in place. You’ve ensured that they’re Specific, Measurable and Achievable. Now, you want to move and put a few other goals in place.
But something keeps telling you to look at those goals again.
There is the question of relevance the goals must answer.
Are the goals you have set relevant and applicable to your blog?
Accept or leave it, you’d be beating about the bush if your goals are not applicable to your blog.
Similarly, you will end up wasting so much precious time, effort and resource trying to achieve a goal that doesn’t measure up to the purpose of your blog.
So, what’s the essence of working towards achieving something that is not relevant? It’s like fetching water with a basket. Your time and effort are better channelled towards something relevant than being wasted.
The relevance of your goals is utmost!
You have to carefully look in-between the lines to decide on how these goals will help you grow your blog. You must direct them towards the main vision that acts as the map for your blog.
One after the other, these goals must help you move closer to the Big Picture of your blog. Establish timeframes
5. Rome was not built in a day!
That’s the popular saying and indeed a maxim used to imply that you can’t achieve everything at a time. It takes time, positive planning and relentless implementation to build a successful blog.
As an example, blog posts don’t immediately rank on SERPs, instead, it takes a while – months or years – to get them up there.
Ahrefs found out the average age (in days) of posts (pages) that ranked in the top 10 positions of Google search results is 950. That’s about 2.6 years.
Though you can rank faster with longtail keywords, ranking for competitive terms takes time plus other factors.
So, dream big, but break this big dream into bits and peg these bits into realistic timelines.
For instance, you can decide to publish a post every 3 days and send email notifications to subscribers to increase the percentage of returning users.
But the overall goal might be to increase user-loyalty to 80% within 6 months.
In the same way, you might decide to write 1 guest post every week on popular blogs and sites to increase inbound links to your blog. Here again, the overall goal might be to increase domain authority by 30 points within a year.
Once you’re able to break your big picture into chunks, you can set timelines to help measure progress.
For much bigger goals, increase timeframe.
However, you can achieve bigger goals within small timelines if there are resources.
Now, your turn…
You’ve read down to this point because you want to set blogging goals that accelerate growth and ensure success.
I’m glad too you did.
So, I must congratulate for the time you invested to read this piece.
However, it could all be pointless not to apply these great insights.
Most people fail not because they don’t have the information to succeed with, but because they don’t apply the information. It makes no difference to have recipes on how to prepare a meal if you have never gone a step to apply it.
So, it’s your turn to apply what you have discovered here. From stating the vision of your blog, or maybe online business, to setting SMART goals to help work towards success.
I’m not saying this is all you can access or do to have a successful blog. In fact, there are tonnes of guides on the internet you use to get things done the right way.
But these are core, just like the foundation of a house.
Start the right and you’ll not regret you did.
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